In the last few days there has been a lot of talk of “salads” & “tomatoes” because of some comments made in a radio trade publications. The comments came from long time radio consultant Keith Hill who told Country Aircheck “if you want to make ratings in country radio, take females out.” Hill went on to say “the reason is mainstream country radio generates more quarter hours from female listeners at the rate of 70 to 75 percent, and women like male artists.”While I’m a fan of a good salad myself, I’m admittedly not a programmer or a music director.
Now, I don’t have the years of experience in the radio industry that Mr. Hill does, nor do I have access to the information he quotes in the article, but as a country listener and some who works in country radio, I have to disagree with removing females completely from country radio. From Mainstays like Miranda Lambert & Carrie Underwood to up starts like Kelsea Ballerini, Mickey Guyton and Maddie & Tae, some of the best acts and best up and coming acts in country music are female in my opinion.
I’m really impulsive when it comes to music. I either love it and want to listen to it over and over (which is the case with Old Dominion) or a song has to grow on me (I’m looking at you “Sangria” & “Kick The Dust Up“).
Here are some songs by female artists you need to watch out for in the coming months:
– She just released her debut cd “The First Time” on May 19, 2015. Here is one of my favorites from the album called “XO” written by Kelsea, Catt Gravitt & Gerald O’Brien
– Her new EP just came out. Mickey has a voice like we haven’t heard on country radio in awhile and I love it! Here is her debut single “Better Than You Left Me” written by Mickey, Jennifer Hanson, Jenn Schott & Nathan Chapman
– I had the opportunity to hear Cam live almost on accident. She was opening for Dan + Shay at Brick Street Bar in Oxford, OH and I happened to be working the show. She is a true powerhouse vocalist. Shes an accomplished writer who has even written for Miley Cyrus. Here is her debut single “My Mistake” written by Cam & Tyler Johnson
– I have had the chance to see Natalie perform with her band The Drive a few times and each time I’m left more and more impressed. Not only is she a great singer but a talented fiddle player as well. She stopped into my radio station to play a few songs and I was blown away. Here is “Baby Come On With It” written by Chris Destefano, Jerry Flowers, and Bobby Hamrick
These are just a some of the “tomatoes” aka supremely talented female artists to watch out for in country music in the coming months. Check out these talented artists and let me know if you find some you like!